Is it as fun as it used to be?

How do You Find Banking Services?

How do you find banking services? Google, right? Maybe not.

Back in September my company did a bit of research into just how one might find banking services using web-based searches in Canada. You’d think this wouldn’t be an issue, but it is. And it doesn’t matter if you are looking for online services or branch services. We’ve summarised the problem and its impact in a press release:
60 Million Qualified Leads Untapped by Top Canadian Banks — Leading Canadian banks are missing a $300 million opportunity.

Alex Sirota, of NewPath Consulting had a look, and well, see for yourself what he thinks.

If you want, you can poke about Recursive’s website to see how we’d approach dealing with that problem and several kinds of (surprisingly) similar problems.


Written by hutch

November 4, 2008 at 7:42 pm

Posted in Business, Raconteur™

%d bloggers like this: